Available in seven weights-ranging from the wispily elegant Hairline to the wryly assertive Heavy-Sunset is typified by a modulated / flared vertical stroke that can be found across sign-painting outputs and in typeface precedents like Hermann ZapfвЂ™s Optima and Aldo NovareseвЂ™s Forma. Emulating this meeting point of gesture and legibility, Sunset is a dexterous, workhorse sans-serif masquerading as a sign-painterвЂ™s display type.Дeveloped via observation and amalgamation since the designerвЂ™s arrival in Los Angeles in early 2016, Sunset Gothic is a subjective mГ©lange of a multitude of unattributed sans-serif painting styles. This implicit condition leads organically to typography that contains compelling forms amidst hyperbolized, often over-scaled features.

Typical of this mode of communication is the primary requirement to attract attention and the secondary need to maintain legibility for viewers inside of moving vehicles indeed, these letterform paintings are for car-drivers and -passengers first, and pedestrians thereafter. Across neighborhoods, the busy thoroughfare is lined and dotted with commercial endeavors new and old, many of whose proprietors announce their goods and services to automobile-bound passers-by with typography painted directly onto building facades and shopfront windows. Stretching from Figueroa Street and the Arroyo Seco Parkway near downtown Los Angeles and culminating at Highway 1 in the Pacific Palisades, the boulevard terminates in the West at the Pacific Ocean after meandering through Echo Park, Silver Lake, Los Feliz, Hollywood, Beverly Hills, Bel-Air, and Brentwood. It is an homage in part to John Baldessari (1931 вЂ“ 2020) and his mostly-anonymous letterers (among them Norm Laich) to Ralph вЂњDocвЂќ Guthrie and the LATTCвЂ™s Sign Graphics programme (the last accredited degree of its kind in the US) and to the brush-rendered, vernacular approximations of vector-based letterforms which can be found up and down Sunset Boulevard, upon which Colophon FoundryвЂ™s L.A. Sunset Gothic is a painterly sans-serif rendered in the tradition of Los Angeles sign-painters.

Gothic bold